CHRISTINA FANTI
BACKGROUND
Christina Fanti is a designer, creative, and artist living in San Diego. She is also the creative director and director of operations at That Witch.
​
As the creative director, she oversees all marketing, communications, and digital operations. She received formal instruction and experience in media and design beginning in 2017. She attended Arizona State University's School of Arts, Media and Engineering, where she pursued a degree in "Digital Culture," or media arts and sciences; her studies focused on programming, computational arts, and media engineering. Christina graduated with honors from ASU in 2021, trained in creative processes and equipped with technical skills in new media with cultural applications, and began her career as a freelance web and graphic designer.
PROFESSIONAL EXPERIENCE
In early 2023, Christina's sister, Gabriela, came to her looking for help, specifically with the creative aspects of starting her business, That Witch. Since the company's formation, Christina has played a vital role in shaping That Witch's brand identity, from designing the logo to the website for the company. With a diverse background in various mediums such as web design, graphic design, photography, and illustration, Christina drives the company's branding, digital content creation, social media campaigning, and much more.
​
Additionally, Christina has aided in developing business strategies and plans and implementing technology solutions throughout the organization. She helped establish operational policies and procedures that align with the company's vision and goals while complying with professional practice standards and governmental regulations. As That Witch's director of operations, Christina Fanti is responsible for the company's business, technical, and day-to-day operations. She oversees customer service, manages IT systems, and monitors daily functions.